Independent Consultant | 2018
Creative and conceptual consulting focusing on graphics and pattern for apparel and home.
Senior Design Director
Lucky Brand Jeans | Sep 2011 – APR 2018
Initiated and drove creative and trend direction
seasonally across all channels (wholesale, special sales, DTC:
specialty, outlet and Ecomm). Strategically managed multi-focused design team, balancing productivity and
creativity. Managed the Design budget and calendar,
collaborating with production and sales to complete GTM calendar. launched chase calendar and local development process for select categories in order to decrease market response time and capitalize on trend. worked with global partners in Asia as well as domestic vendors. presented
seasonal product to Global sales teams, investment
partners and cross functional teams. Creatively drove
licensed relationships, and initiated collaborations and partnerships. Partnered with marketing and visual to support continuity in brand from product to consumer experience.
Forever 21 | Apr 2009 – Sep 2011
Created multiple color palettes and pattern stories each season tailored to each branch of the brand’s unique customer Id base. Compiled directional trend materials through extensive Runway research, international travel, and market analysis. Built internal design team to
supplement local market vendor buys with in-house overseas development.
Abercrombie & Fitch | 2007 – 2009
Abercrombie & Fitch | 2005 – 2007
Designer | 2003 –2005
Abercrombie & Fitch | 2003 –2005
Researched trends and developed brand appropriate
direction to expand and evolve male and female graphics business for all 5 of A&F’s brands (A&F, abercrombie kids,
Hollister Co, Ruehl 925, and Gilly Hicks). Created
directional forecasting media and design inspiration
samples for use by design teams. Travelled overseas and
domestically to research trend direction. Worked closely with all brands’ Art Directors and Merchants on
execution of each of the seasonal lines.
Modern Amusement | Jul 2004 – Apr 2005
Spearheaded concept and product development with a
focus on pushing creativity and driving business. Directed design and technical design team of six designers.
Urban Outfitters |
2000 – 2003
Designer of women’s soft dressing; free people. drove trend and color research,owned palette creation, print development and
embellishment layouts. Sketched designs from conception to
production, incorporating fabric and trim development. fit garments from initial sample to final product. Created and developed Free People “re-madE”, a vintage remade line with nationwide
distribution. Involved closely with visual merchandising and helped to concept and execute displays in Free people inaugural store.