experience

 

Independent Consultant | 2018

Creative and conceptual consulting focusing on graphics and pattern for apparel and home.

 

Senior Design Director

Lucky Brand Jeans | Sep 2011 – APR 2018

Initiated and drove creative and trend direction 

seasonally across all channels (wholesale, special sales, DTC: 

specialty, outlet and Ecomm). Strategically managed multi-focused design team, balancing productivity and

creativity.  Managed the Design budget and calendar, 

collaborating with production and sales to complete GTM calendar. launched chase calendar and local development process for select categories in order to decrease market response time and capitalize on trend. worked with global partners in Asia as well as domestic vendors. presented 

seasonal product to Global sales teams, investment 

partners and cross functional teams. Creatively drove 

licensed relationships, and initiated collaborations and partnerships. Partnered with marketing and visual to support continuity in brand from product to consumer experience.

 

Design Director

Forever 21 | Apr 2009 – Sep 2011

Created multiple color palettes and pattern stories each season tailored to each branch of the brand’s unique customer Id base. Compiled directional trend materials through extensive Runway research, international travel, and market analysis.  Built internal design team to 

supplement local market vendor buys with in-house overseas development.

 

Director

Abercrombie & Fitch | 2007 – 2009

 

Senior Designer

Abercrombie & Fitch | 2005 – 2007

 

Designer | 2003 –2005

Abercrombie & Fitch  | 2003 –2005

Researched trends and developed brand appropriate 

direction to expand and evolve male and female graphics business for all 5 of A&F’s brands (A&F, abercrombie kids, 

Hollister Co, Ruehl 925, and Gilly Hicks). Created 

directional forecasting media and design inspiration

samples for use by design teams. Travelled overseas and 

domestically to research trend direction.  Worked closely with all brands’ Art Directors and Merchants on 

execution of each of the seasonal lines.

 

Design Director

Modern Amusement | Jul 2004 – Apr 2005

Spearheaded concept and product development with a 

focus on pushing creativity and driving business. Directed design and technical design team of six designers.

 

Designer

Urban Outfitters |
2000 – 2003

Designer of women’s soft dressing; free people. drove trend and color research,owned palette creation, print development and 

embellishment layouts. Sketched designs from conception to 

production, incorporating fabric and trim development. fit garments from initial sample to final product.  Created and developed Free People “re-madE”, a vintage remade line with nationwide 

distribution.  Involved closely with visual merchandising and helped to concept and execute displays in Free people inaugural store.